My original idea for this was to create a useful guide for clients to go on this website, to help those unfamiliar with the animation process with the various stages of production. In particular, why it's important to ask for changes as soon as possible and before too much work has been done, and why animation as a rule can take a while to make. At some point, however, I found myself going along a completely different track and it came out like this. It does however demonstrate how whiteboard animation can be combined with traditional animation to good effect so it still works as a demonstration of a technique, I think. I still need to make another film at some point called "How Animated Cartoons Are Really Made".